First Published: 27 Jul 2016

Updated on: 9 Oct 2020

About Me

Hi my name is Andrew. I own Eastackle.

I started this business in 2004, out of a joint-passion for offshore fishing that my wife, Suan, and I share. But, also out of necessity. 

I wanted to create something that I could find meaning in, which could generate an alternative source of income in the hope of weathering life’s uncertainties, prevalent then and now.

It has been 16 years since we launched our first website for our online tackle shop that I operated out of our apartment. The business long outgrew its premises and with the wife presenting a veiled ultimatum (the business move out or she would move out as she jokingly put it), we reluctantly relocated in June of 2015, to our present location.

However, that all said, the passion for angling that ignited it all, perhaps germinated way back when I was 5 with my first memories of my parents trolling for mackerel off the back of their boat, and when I caught my first bonito at the age of 8.

With many ocean crossings since then and countless memories of fish caught on different passages, it is perhaps only natural to conclude that with life’s meanderings, Eastackle has been God’s calling for me.

About My Team

I have been blessed with incredible individuals, past and present, that have carried my passion for Eastackle.

Rayner, who recentlycompleted serving national service and is now in university, is our field angler, fishing addict, and social media extraordinaire. I personally do not know any one of his age who is so passionate about angling and being so clued in, into trying to find value for the business since joining in late 2014. If there were 25 hours in a day, and no school, he would be out fishing, testing lures and getting catch reports for his daily Facebook reports to promote our products.

Mandy, who until the end of 2019, was my left hand woman (literally), has since moved on to a new phase of her life to take on motherhood. Regardless, her impact on growing the business since joining in 2014 and managing every aspect of it, merits mention here. Without her, the growth we have experienced since her joining would not have been possible, and I mean that. She is par excellent.

And of course the 4 beloved shop moggies we adopted - Pong Pong (mother), Socks (son) and Tortie (daughter), and now Kuro who we found abandoned as a kitten in the storm drain outside our building. By all counts, they are considered staff. Besides greeting and keeping our customers’ spouses, kids or girlfriends entertained whilst their other halves browse our products, they are great stress relievers and provide us with much comic relief.

About Eastackle

When I first got the business going in 2004, GT popping and jigging was the focus with extended offshore expeditions in mind. Suan and I used much of the gear we sold and loved every trip we went together on and over the years she has had to run the business whilst I strived with developing a corporate career.

Fast forward 10 years, and much has changed. I chose to leave the corporate world, the eyesight is almost gone and the back is mostly shot.... making light game and day trips a lot more appealing, affordable and accessible to us.

.... and so with time, the shop and its product offering have had to evolve too (as we like using what we sell).

The business which use to focus mainly on JDM product, now stocks a broader spectrum of non-JDM brands at lower price points for freshwater and inshore light game. Most of our products that cater for this market, are on our website.

If you are in the vicinity, do drop in and visit us. Until then, happy browsing of our products on our website.



... and when I need to give myself a peptalk when things get tough ....

"Ever tried. Ever failed. No matter. Try Again. Fail again. Fail better." Samuel Beckett

“It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends himself in a worthy cause; who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who neither know victory nor defeat.” Theodore Roosevelt

"Being realistic Is the Most Commonly Travelled Road to Mediocrity." Will Smith

"You cannot be what you cannot see." Marian Wright Edelman

“Success is the ability to go from failure to failure without losing your enthusiasm.” Anonymous

"If two or three agree on a common purpose, nothing is impossible." Jim Rohn

"Be careful how you think; your life is shaped by your thoughts." Proverbs 4:23

"As you think, so you become." Bruce Lee

“Whatever your mind can conceive and believe, the mind can achieve, regardless of how many times you may have failed in the past.” Oliver Napolean Hill

“The future belongs to those who prepare for it today." Malcolm X

"To do anything really well, you need to over extend yourself." John Irving

“Our doubts are traitors, and make us lose the good we oft might win, by fearing to attempt.” William Shakespeare

“Never say never, because limits like fears are often just an illusion.” Michael J. Jordan

"Diligence is the mother of good fortune." Benjamin Franklin

"If I can take it, I can make it." Louis Zamperini (Unbroken)

"Knowledge will give you power, but character respect." Bruce Lee

"There is no passion to be found playing small - in settling for a life that is less than the one you are capable of living." Nelson Mandela

My Why....."My love for/desire for [.......] is greater than my fear of [.......].

"I shall either find a way or make one." Hannibal

"Love what you do and do what you love. Don't listen to anyone else who tells you not to do itYou do what you want, what you love. Imagination should be the center of your life." Ray Bradbury